Concession and Merchandise Prices at SoFi Stadium for 2026 World Cup Opening Match

Los Angeles will host the opening match of the 2026 FIFA World Cup at SoFi Stadium on Friday, June 12, 2026. The United States men’s national team will play Paraguay at 6 p.m. local time. The stadium, which opened in 2020, has a seating capacity of 70,240 and can be expanded to more than 100,000 for major events. It is one of eight venues that will host matches during the tournament, which runs from June 11 to July 19 and features 48 national teams from 16 host cities across the United States, Mexico, and Canada.

The United States is hosting the World Cup for the second time; the nation previously hosted the tournament in 1994. The 2026 edition is the first World Cup to be held in three countries and the first to include 48 teams.

Concession prices at SoFi Stadium are higher than those typically found at other sporting events. For example:

Loaded BBQ brisket nachos are priced at $23. A chopped brisket burrito costs $20. A BBQ salad is available for $16. A Twinkie cheeseburger is listed at $22. A hot dog or an Everything cookie each costs $10. A 20‑ounce bottle of water is $5, while soft drinks are close to $8. * Cocktail drinks, hard seltzers, and various beers range from $20 to $26.

These prices reflect the premium that fans are expected to pay for food and beverages at World Cup matches.

Merchandise and souvenirs also carry a premium. Items available at the stadium include:

A black FIFA World Cup T‑shirt featuring both team names costs $60. A World Cup‑themed Koozie is $13. Black jackets and sweatshirts are available for purchase. Gold chains, stuffed animals, and trading pins themed for the soccer teams are sold. A World Cup Lego set that includes nearly 3,000 pieces is offered. Red, white, and blue “USA” baseball caps are available. * A replica U.S. Men’s National Team jersey, with the team’s red and white stripes, is priced at about $130.

The stadium’s concession and merchandise offerings are part of the broader experience that FIFA and the host cities are providing for fans. While the ticket price for the opening match is not included in this report, the overall cost of attending a World Cup game in Los Angeles is expected to be higher than typical domestic sporting events.

The 2026 FIFA World Cup will be played in 16 cities: eleven in the United States, three in Mexico, and two in Canada. The tournament follows the traditional summer schedule, with matches scheduled from June 11 to July 19. The United States, Mexico, and Canada automatically qualified as host nations.

Fans attending the opening match at SoFi Stadium should plan for the higher prices of concessions and merchandise. The venue’s modern amenities and large capacity are designed to accommodate the global audience that the World Cup attracts.

For those who wish to support the U.S. men’s national team or simply enjoy the atmosphere, the stadium offers a range of food, drink, and souvenir options, albeit at premium prices compared to other sporting events.