AHOF Agency Issues Apology After Filming Incident at Daegu Baseball Game

On June 14, 2026, South Korean boy band AHOF appeared at a Korean Baseball Organization (KBO) League match between the Samsung Lions and the SSG Landers at Daegu Samsung Lions Park. The group was invited by the Lions to perform the ceremonial first pitch and a ceremonial hit. After completing the ceremony, members Steven and Chihen were photographed in the stands filming the game with camera flashes. The filming drew criticism from players, spectators, and fans who said the activity disrupted the game and obstructed the view of other attendees.

The incident occurred after the ceremonial first pitch and hit, a tradition in KBO games that allows a celebrity or notable figure to throw the first ball and hit a ball into the outfield. AHOF’s participation was part of a promotional partnership with the Samsung Lions. The group’s presence was intended to boost fan engagement and promote the team’s upcoming season.

In the early hours of June 15, F&F Entertainment, the agency that manages AHOF, released a statement on its official channels. The statement apologized to the players and spectators who were inconvenienced by the filming. It acknowledged that the agency had not adequately considered the potential disruption to the players’ game and the spectators’ viewing experience. The agency said it would familiarize itself with on‑site guidelines and etiquette to prevent similar incidents in the future.

The apology was issued in response to widespread criticism on social media and among KBO League observers. While the statement did not include direct quotes from league officials or team representatives, it addressed the concerns raised by the public. The agency’s message emphasized that the priority should have been the players and spectators, and that it had fallen short in its preparation.

AHOF is a nine‑member boy band formed through the SBS TV reality competition show Universe League. The group debuted on July 1, 2025, with the extended play “Who We Are.” The members include Steven, Jeongwoo, Woongki, Shuaibo, Han, JL, Juwon, Chih En, and Daisuke. F&F Entertainment is the company that manages the group’s activities, including appearances at sporting events, concerts, and media promotions.

The Samsung Lions are a professional baseball team based in Daegu and are members of the KBO League. Their home stadium is Daegu Samsung Lions Park, a multi‑use venue that hosts baseball games and other events. The SSG Landers, based in Incheon, are also a KBO League team and played the home game against the Lions on June 14.

The KBO League has established guidelines for media and fan conduct during games, including restrictions on filming and the use of camera flashes. These rules are designed to protect the integrity of the game and ensure a fair experience for all participants. The incident with AHOF’s members highlighted the importance of adhering to these regulations.

The apology from F&F Entertainment indicates that the agency is taking the matter seriously and is committed to preventing future disruptions. The statement does not mention any disciplinary action from the league or the teams involved. It focuses on the agency’s responsibility and its plan to improve compliance with on‑site guidelines.

The controversy has prompted discussions among fans and commentators about the role of celebrity appearances in sports events. Some argue that such appearances can enhance fan engagement, while others emphasize the need for careful coordination to avoid interference with the game. The incident serves as a reminder that even well‑intentioned promotional activities must respect the established rules of the sport.

As of now, no further statements have been released by the Samsung Lions or the SSG Landers regarding the incident. The KBO League has not issued an official response. The focus remains on the agency’s apology and its promise to adhere to guidelines in future appearances.