Tinder and TikTok Team Up for New Reality Dating Series "Double Date Island"

Love, laughs, and a sun‑kissed Portuguese island—Tinder and TikTok are teaming up to deliver a fresh reality dating series. The partnership will bring Tinder’s new show, Double Date Island, to the TikTok platform this summer, debuting in the European summer of 2026 on a private island in Portugal.

The collaboration was unveiled at the Cannes Lions International Festival of Creativity and marks the first time a dating platform has joined forces with a social‑media giant of TikTok’s scale in Europe. Described as a "fully integrated collaboration," the deal will harness TikTok’s reach, creator ecosystem and premium placements to deliver a culturally relevant entertainment experience.

Double Date Island is built around Tinder’s Double Date feature, which lets a user and a friend match with other pairs of friends. The show will bring best‑friend duos from eight countries—United States, Brazil, Australia, United Kingdom, France, Spain, Italy and Germany—onto the sunny island for a week of double dates, group activities and spontaneous encounters. The series will feature adult participants and will be available only to users 18 and older on TikTok.

Production will be handled by Cowshed Studios, with co‑development by Studio 55, a division of ITV Studios. Distribution will be managed by Zoo 55, another ITV Studios unit. The project also receives support from OMD, Tinder’s media‑strategy agency in the EMEA region.

"This partnership is a genuine milestone. Double Date Island on TikTok isn’t just a distribution deal, it’s a shared statement about how two platforms committed to authentic, social‑first experiences can come together responsibly to move culture forward," said Paolo Lorenzoni, VP Marketing EMEA at Tinder.

"Creators are at the heart of how entertainment is discovered, shared and talked about on TikTok, and Double Date Island brings that energy to life in a fresh new way. We’re pleased to be the home for this season series, bringing a new creator‑led entertainment format to young adults across Europe. It’s an exciting next step in how new formats can meet audiences where they watch, participate and connect with culture today," added Kris Boger, Regional General Manager for TikTok’s UK, Ireland and Benelux business solutions.

"Double Date Island is exactly the kind of format Studio 55 was built to create, authentic people, genuine connections, and a production model designed for the platforms where young adults naturally connect. We’re proud to bring this to life with Tinder and TikTok," said Will Scougal, EVP Brand and Commercial Partnerships at ITV Studios.

"Alongside the recently launched Say Goodbye to Hellos campaign, Double Date Island is another brilliant example of cultural marketing in action, and we’re excited to partner with Tinder again for it. Tinder has always been focused on shaping what’s next in modern dating culture, and as their EMEA media planning and buying agency, we’ve worked together to reimagine how the brand connects with audiences through media and partnerships," noted Natalie Bell, CEO of OMD’s EMEA division.

The announcement also opened an international casting call for single best‑friend duos who want to travel to the island for a once‑in‑a‑lifetime dating experience. The series will feature hosts from the creator community who will add energy and commentary throughout the adventure.

Double Date Island represents a shift for Tinder, moving beyond the app to create culturally resonant experiences that extend into mainstream entertainment. For TikTok, the partnership reinforces its role as a platform for landmark entertainment moments rather than just a discovery tool.

The show is set to premiere on TikTok during the European summer of 2026, with episodes expected to be released in a format that aligns with the platform’s short‑form, creator‑centric style. The series will be available exclusively to users 18 and older.

As the partnership moves forward, both companies will monitor audience engagement and cultural impact, with the goal of delivering a fresh, socially driven dating experience that resonates with young adults across the continent.